
BASICLAB IN NUMBERS
BasicLab offers a wide range of products for facial and body skincare, as well as hair cosmetics. Our close relationship with consumers allows us to better understand their needs and create dermocosmetics in line with their expectations. As a result, in BasicLab's offer, everyone can find their favorite skincare products. Since January 2024 alone, we have introduced as many as 42 new products to the market.

SOCIAL MEDIA
Social media play an exceptionally crucial role in our communication with consumers. It is the space where we can engage in a dialogue, offer friendly advice, and share expert knowledge in the field of skincare.
Through a well-thought-out and consistently executed communication strategy, we take pride in achieving a high level of user engagement.
ACCORDING TO SOTRENDER, IN THE CARE CATEGORY, OUR PROFILE HAS THE HIGHEST NUMBER OF ACTIVE USERS
Care – active users
Instagram Trends Polska – January 2024
Profile | Number of activities | Activity Index |
---|---|---|
1 basiclabdermocosmetics | 19 927 | 58 763 |

GOOGLE STATISTICS
Poland
We began working on building brand recognition in 2018.
Today, the phrase 'BasicLab' is entered into the search engine an average
and other branded product phrases
In organic results, we are the most popular cosmetics brand on the Polish market.
March 2019
December 2020
November 2021
October 2022
November 2023
January 2025
February 2025