BASICLAB IN NUMBERS
BasicLab offers a wide range of skin care products for the face, body and hair cosmetics. Our close relationship with consumers allows us to better understand their needs and create dermocosmetics in line with their expectations. Thanks to this, in the BasicLab portfolio, everyone can discover their skincare favorites. Since January 2023 alone, we have launched as many as 43 new products.
SOCIAL MEDIA
Social media play an exceptionally crucial role in our communication with consumers. It is the space where we can engage in a dialogue, offer friendly advice, and share expert knowledge in the field of skincare.
Through a well-thought-out and consistently executed communication strategy, we take pride in achieving a high level of user engagement.
basiclabdermocosmetics
number of followers:
80 K
basiclabdermo
number of followers:
51 K
basiclab
number of followers:
18 K
BasicLab Dermocosmetics
number of followers:
2 K
ACCORDING TO SOTRENDER, IN THE CARE CATEGORY, OUR PROFILE HAS THE HIGHEST NUMBER OF ACTIVE USERS
Care – active users
Instagram Trends Polska – January 2024
| Profile | Number of activities | Activity Index |
|---|---|---|
| 1 basiclabdermocosmetics | 20 776 | 49 504 |
GOOGLE STATISTICS
Poland
We began working on building brand recognition in 2018.
Today, the phrase 'BasicLab' is entered into the search engine an average
and other branded product phrases
In organic results, we are the most popular cosmetics brand on the Polish market.
March 2019
December 2020
November 2021
October 2022
November 2023